We Specialize in Making Complex Marketing Simple 

Simply Marketing Solutions provides integrated marketing services including market research and analysis, content development and implementation, education and training, and community outreach for governments, corporations and non-profit organizations.

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OUR 3-STEP PROCESS

At Simply Marketing Solutions we don’t assume we know what’s best for your company instead we listen to you to gain a full understanding of the unique offerings, goals and challenges of your brand. Marketing is not about doing what’s popular or trendy it’s about using the best available data to develop a plan that will help you reach your specific customers and to create a positive experience for them at every touchpoint they have with your company.
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We’ll start with talking to the key stakeholders of your organization to gain a full understanding of your goals, history, clients, and offerings.

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Next, we’ll conduct market research by auditing your past and current marketing materials, digital and offline campaigns, social media, key competitors and industry trends.

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Finally, we’ll analyze and organize all of the data and use it to develop a custom strategic marketing and communications outreach plan designed to help you achieve your goals.

CLIENT CASE STUDIES

UNIVERSITY OF ILLINOIS AT CHICAGO CENTER FOR LITERACY

The UIC Center for Literacy is an organization involved in research, policy advising, and program development at the local, national, and international levels. After 25 years of serving the community, the Center was in need of a refreshed brand image and message.

  • Conducted focus group sessions and one-on-one interviews with leadership, staff, and select program participants
  • Analyzed previous and current marketing materials and messaging
  • Conducted a market analysis of a program participants and competitors
  • Developed engaging marketing copy for six separate program websites (Resource Center for Autism and Developmental Delays, Adult Education, Parent Outreach, Parent Resources and the overall CFL landing page)
  • Designed new marketing materials for all departments
  • Facilitated half-day workshops for management (social media, fundraising and brand messaging)
UIC
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VILLAGE OF MATTESON

Despite the marketable assets of a prime location with access to highways and commuter transportation and an educated population with a higher than average household income, the Village had substantial obstacles to overcome. The most prominent obstacle was a need to enhance the perception of the community and to better communicate the Village’s plan to improve economic development.

The Solution


  • Analyzed past and current marketing and branding efforts
  • Developed and implemented an online community-wide perception survey
  • Interviewed key stakeholders including government officials, business owners, and residents
  • Created a full research summary and SWOT analysis
  • Developed a community asset map
  • Facilitated educational based marketing initiatives including a Local Government 101 workshop, Economic Development 101 workshop and a Marketing Matteson print newsletter
       READ THE RESULT

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CLIENT TESTIMONIALS

“The Village of Matteson engaged Summer Alexander’s firm to create a comprehensive marketing and re-branding plan for the Village. Needless to say, it has been a resounding success with outstanding results that include a substantial increase in community pride and involvement. As Village President (Mayor) of Matteson, Illinois, I highly recommend Summer Alexander for your project.” — Andre B. Ashmore, President, Village of Matteson
“I confidently recommend Summer as an expert marketing consultant for any organization looking to market, rebrand and better communicate with its stakeholders. Her knowledge of marketing strategy and communications was a huge advantage to our entire office. She put this skillset to work multiple times as she developed marketing content for multiple departments within our organization..” –Gail Fox-Adams, PhD, Associate Director, University of Illinois at Chicago
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WE SPECIALIZE IN MAKING COMPLEX MARKETING SIMPLE 

800.598.7015     INFO@SIMPLYMARKETINGSOLUTIONS.COM