Having a fancy website is great but if you are not able to effectively communicate your company’s marketing message you will quickly lose the attention of potential clients.

In this week’s edition of Simply Marketing, I share my simple framework for creating compelling marketing messages.

Step #1 – Conduct Market Research
Step #2 – Tell the Customer’s Story
Step #3 – Tell the Company’s Story
Step #4 – Tell the Story of Your Product or Service

Watch the video below for the step-by-step process: